Our People

About Us

Our Approach

The Green Arrow Advantage

Corporate Citizenship

About Us

Our People

Just as the ICM™ concept takes a multi-disciplined approach, so too are the backgrounds of each of our people. It is these diverse careers and life experiences that are essential to providing our ICM™ service and we look forward to discussing them with you.

Dahlia Goldenberg, Green Arrow Partners President & Founding Partner

Dahlia created Green Arrow Partners as the logical culmination of her more than 15 years experience in television and public relations. With a front row seat to the many changes in technology, finance and news reporting, she noticed two trends emerge: one where companies spoke from multiple platforms using multiple spokespeople often causing dissonance and confusion in the markets; the second was the increasing democratization of information. Using her experience working on both sides of the PR/media divide, she created the ICM™ concept to help companies change the way they communicate and take advantage of rather than simply respond to the transformation in technology and information delivery.

Dahlia previously worked as a segment producer at CNBC and an editorial producer at CNN and CNNfn. Key beats covered included foreign affairs, public policy, regulation, economics, energy and technology. In addition to pitching and developing stories for these international news networks, she conducted pre-interviews on a daily basis with leading economists, analysts, CEOs and portfolio managers, think tank fellows, journalists, academics and elected officials in Washington and around the world.

Before joining the world of broadcast journalism, Dahlia worked as a public relations manager for some of New York’s top PR agencies representing a wide range of clients in the technology, telecom and financial sectors.

Joélle Azoulay, Green Arrow Partners Associate

Joélle is an accomplished graphic artist who brings more than 12 years experience designing for a diverse array of clients. Her portfolio includes non-profit organizations, consumer goods, real estate and financial companies. She has designed for several mediums including consumer packaging, apparel design, corporate identity, direct mail, books, brochures, posters and websites.

Joélle earned a Bachelor of Fine Arts in Graphic Design from the Pratt Institute.

David Birnbaum, Green Arrow Partners Associate

David is the founder and principal of GlobeOpen Advisors. He brings a background in financial services, venture capital and management consulting to Green Arrow Partners. He previously served as Vice President at the Bank of NY Mellon.

Prior to starting GlobeOpen Advisors, David served as Vice President for Westwood Capital, an investment bank specializing in structured finance transactions, where he assisted that firm in its market entry into Japan. Before joining Westwood, David was part of a team of VC professionals that launched SOFTBANK Emerging Markets, a fund focused on investing in new technologies, as well as establishing its U.S. portfolio companies abroad. Prior to SBEM, David was involved in merger integration, risk management and strategic change projects as a Senior Consultant at PricewaterhouseCoopers in New York and Japan.

David holds a Bachelor of Arts from Temple University's School of Communications & Theater and a Master of International Affairs from Columbia University with specializations in International Finance and East Asian Studies.

Ceri Courtney, Green Arrow Partners Associate

Ceri brings over 10 years experience in the world of public relations to the Green Arrow team. Based in the UK, Ceri was most recently Head of PR & Corporate Affairs for the Telegraph Group Limited. This role involved the development and management of the PR strategy for The Daily Telegraph and The Sunday Telegraph, securing increased brand awareness and a rise in revenues received from key Daily Telegraph events. Ceri successfully introduced and managed an integrated PR program for the launch of: www.telegraph.co.uk, and secured extensive coverage in national and regional print and broadcast, plus numerous trade and consumer publications.

Before joining the Telegraph Group, Ceri worked as a public relations manager for a charity, Business in the Community - focusing on homelessness issues - and for a PR consultancy, working for a wide variety of clients producing press & features in consumer, trade and business to business publications.

Ceri graduated from the Nottingham Trent University with a degree in European Business studies with German.

Adam Rosen, Green Arrow Partners Associate

Adam is the founder and President of AR Equity Advisors and co-founder of predecessor firm RK Equity Advisors, founded in 2003. He brings more than ten years of investor relations consulting as well as ten years experience as a commercial/securities trial litigation attorney in New York to Green Arrow Partners.

Prior to forming RK Equity Advisors, he was a Managing Director at KCSA Worldwide where he oversaw the firm’s international practice and grew it into one of the industry’s largest. He is a pioneer of the “independent investor roadshow” concept, with unique emphasis on second-tier financial centers.

Adam holds a B.S. degree in Accounting from the University of Maryland at College Park and a J.D. from the Benjamin N. Cardozo School of Law.

Karen Salama, Green Arrow Partners Associate

Karen brings more than 10 years experience in the online/digital industry to Green Arrow Partners. Current consulting clients include: The Dreamalings (a children's education start-up), HealthiNation and a virtual museum start-up (working name: Museum Without Walls).

Karen was previously a Vice President at Weber Shandwick public relations. As a leader of the digital division, Karen helped develop and create screengrab, the global social, interactive and emerging media practice. Karen helped shape the division and its operations, helped expand the group’s capabilities and offerings and built partnerships with several key social media experts and companies. Through a joint venture, she was also responsible for increasing the overall functionality of the digital tools used in the industry.

Karen graduated with a Bachelor of Arts from the University of Western Ontario and received a post graduate degree in the history of art from Sotheby’s, London.