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Marshall McLuhan wrote of the global village in the early 1960s describing an “electronic interdependence” that though gradual until the turn of this century, has become very much of a reality in the last several years. Green Arrow Partners was created to respond to this reality, one of extreme technological transformation that has had a vast impact on communications in general and the business world in particular.
Companies can no longer get away with saying one thing to analysts, another to the media and yet another to employees or clients. The “always on” mindset of today and the technologies readily available to all requires a new approach to communications, one that is integrated, consistent and most of all transparent.
In fact, it can be said that today, a key engine for any company’s growth is its leaders’ ability to transfer effectively, information about their business to each of their company’s core constituencies. When used correctly, the tools to do so are what separate a great company from a merely good one.
Green Arrow Partners was founded, and the ICM™ concept created with this approach as guide. Our name and color scheme too is meant to evoke thoughts of growth and takes its cue from the green arrow on a stock ticker that denotes a rise in stock price.