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About Us

What is ICM™?

 

Integrated Communications Management™ is a proprietary methodology developed by Green Arrow Partners that encompasses elements of more than six disciplines and uses these to help companies communicate with each of their potential target audiences.  

 

It is our contention that interviews and annual reports, package design and employee relations are all essentially different forms of communication and that successful companies must ensure a consistent, transparent message no matter the medium or the intended constituencies.

 

In order to help our clients achieve this, our partners come from fields as diverse as public and investor relations, journalism, investment banking and management consulting among others and apply this depth of knowledge to help build great companies.